EMAC grad student Andy Gay takes us through his experiences with “creativity control” and examines the evolution of media rights in a new media environment. “It has gotten to the point that the creativity of the many – the American citizens not in positions of power within the so-called creative industries – is stifled by the power of the few.”

The video below is the media portion of his final project for Kim Knight’s EMAC6300 class.

In his write-up for the project, Andy asserts that “sharing and fostering creativity are basic parts of the human condition.” Referencing mutually successful creator/consumer sharing instances like Radiohead’s release of their latest album, Andy explores the slow nature of adoption of internet sharing culture by the powers that be, and explains why allowing their content to be shared and reworked is beneficial to both the creator, consumer, and creativity in general.