EMAC grad student Andy Gay takes us through his experiences with “creativity control” and examines the evolution of media rights in a new media environment. “It has gotten to the point that the creativity of the many – the American citizens not in positions of power within the so-called creative industries – is stifled by the power of the few.”
The video below is the media portion of his final project for Kim Knight’s EMAC6300 class.
In his write-up for the project, Andy asserts that “sharing and fostering creativity are basic parts of the human condition.” Referencing mutually successful creator/consumer sharing instances like Radiohead’s release of their latest album, Andy explores the slow nature of adoption of internet sharing culture by the powers that be, and explains why allowing their content to be shared and reworked is beneficial to both the creator, consumer, and creativity in general.
EMAC graduate student Samuel Lo has been researching how social media influences established industries like broadcast journalism.
To get real answers, he goes to WFAA‘s Jason Whitely (@jasonwhitely) with a hard question: how will social and new media influence broadcast journalism? Samuel asks the senior news reporter to talk about his thoughts on how these new media forces will influence both the industry and the audience.
He decided to talk to Mr. Whitely because of both his extensive experience (roughly 20 years) and his daily interaction with the broadcast television industry. As he Samuel nears graduation, he plans to further research different industries and the changes they go through as social media becomes more pervasive and they are forced to adapt.
Video by Samuel Lo for Kim Knight’s Introduction to the Study of EMAC class, Fall 2010.
In his write-up for the project, Samuel notes that traditional media outlets like television are not seeing an increase in viewership (and print media is even seeing a significant drop in readership). “Internet, perhaps, is the answer, and it changes the audience news-consuming pattern and broadcast journalism industry.” Samuel, and apparently Mr. Whitely, believe the onslaught of new media outlets is not a bad thing for traditional news outlets – as long as they use it to support (instead of replace) their broadcasts. Mr. Whitely uses online social networks to give a preview of the content of the upcoming news broadcast “and attract more audience to watch his feature news story at the traditional 5pm, 6pm, or 10pm newscast. Moreover, he also says that the social media outlets are a good tool to maintain a strong network with the audience, and the mobile devices even strengthen this functionality because the audiences are now able to connect the journalists without the location constraints.”
Instead of seeing social and new media as the end of an era, Samuel believes perhaps the “social media tool is now leading the traditional broadcast journalism industry and the audience to another golden age.”
The time is here, once again to dust off those presentation skills for the 2011 ATEC/EMAC Showcase! Proposal deadline is March 23, 2011!
ATEC/EMAC Showcase 2011 Flyer by Desmond Blair
The ATEC/EMAC Showcase, a curated series of top-notch presentations from ATEC and EMAC students about their current brilliant projects and ideas, will be on April 20, 2011 at the UTD Conference Center. Presentations will be a maximum of five minutes long and must be in slide format at the final stage. Last year, the Conference Center was filled with an audience consisting of students, faculty, employers, community members, and even our own Dr. Daniel. If you’ve got good ideas and want to get them noticed, this is where you want to be.
How to Submit: The deadline to email in your proposal is MARCH 23, 2011. EMAC students should email their ideas to Adam Lotia (aka Jax Daws) at jax[at]freelancejax.com. ATEC students should send ideas to Desmond Blair at dxb035000[at]utdallas.edu. The presentation does not have to be finished by this date; this is simply proposing your idea.
Finalists will be chosen and notified shortly after the proposal deadline.
