In the future, we will be highlighting the efforts of some of our EMAC students  – everything from those who are out in the world doing big things to those who are in the classroom, changing the way people think about emerging media and communication.  This week’s pick: Lacy Mahone.

Lacy (@LaceofBase) is an EMAC M.A. student gearing up to graduate in 2011.  Lacy’s time is spent doing three things: homework, filming Dallas cyclists and editing the footage, and running her newly established business, DiveBomb Media.

A short film, tentatively titled “Urban Cycling” has been in the works for about a year now and is set to be finished by her graduation date.  The chaos started when Dean Terry (@therefore) challenged his beginning film students to go film something… anything.  Lacy picked a community of cyclists in Dallas.  They were urban cyclists – not one square inch of spandex to be found – and they were all loose-knit friends with group rides all through the week organized through social media.

In the summer of 2010, Lacy founded a social media advising and training company called DiveBomb Media, LLC (@DiveBombMedia).  DiveBomb Media’s operations are guided by the EMAC way of thinking.  What’s everyone doing with new media?  What will they be doing in two months?  One year?  The idea is to be ahead of the curve in the new media game.  By asking the questions often posed to EMAC students, DiveBomb Media creates custom strategies to suit individual companies’ needs, then offers training on how to skillfully execute the strategy in-house.

The challenging and ever-evolving curriculum within the EMAC program prepared Lacy for the challenges of operating a business specializing in identity management in uncharted territory.  EMAC taught her not to simply accept new media, but to own it and use it as a tool.

Know of someone doing noteworthy things within the program?  We want to know!  Contact either Julie Larsen (@EMACAdvise) or @emacUTD and share it with us!