Dr. Al Brackin describes the Spring Emerging Media Course, ARG Lab: “This is Not a Game” is the catchphrase for “Alternate Reality Games”, the newest form of Interactive Online Entertainment. They were born from interactive forms of viral “Guerrilla Advertising” and are made up by a blending of Social Networks, Interactive Fiction, and MMOG concepts with Emerging Media of all kinds. This intensive graduate-level lab class will dive head first into the theory of ARG development first hand. Students will be testing the known boundaries of “Interactive Online Entertainment” and “Chaotic Fiction” by actually going “behind the curtain” as actual “Puppet Masters” while taking a role on the team that will be writing, creating, and running our own working Alternate Reality Game. Working knowledge of online interactive entertainment concepts is required. Contact Dr. Brackin (alb032000 (at) utdallas.edu) for more information.

(EMAC Courses are listed under ATEC until Fall 2009) ATEC 7V82.501 Advanced Projects in Interactive Media Alternate Reality Gaming ATEC 1.104 Wednesdays 7:00 – 9:45